Firms Should Strive For 'Cultural Connection' With Consumers - Trend Hunter

摘要

Jeremy Gutsche, founder of Trend Hunter and keynote speaker at the Personal Care Products Council's Annual Meeting, cited "Avian Beauty" and "Clown Couture" annong current trends in the beauty world, challenging firms to approach marketing and product development from new angles."It's not the product that you create, it's the experience," he said to attendees Feb. 23 at the Naples, Fla., event. "The more you create that cultural connection with your customers, the more they choose you over the other brands out there."