Commentary: The Twilight of Brand and Consumerism? Digital Trust, Cultural Meaning, and the Quest for Connection in the Sharing Economy

著录项

• 来源
  《Journal of Marketing》 |2019年第5期|32-35|共4页
• 作者

  Sundararajan Arun;

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• 作者单位

  NYU Entrepreneurship Stern Sch Business New York NY 10003 USA|NYU Technol Operat & Stat Stern Sch Business New York NY 10003 USA;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  blockchain; brand equity; cultural dynamics; cultural meaning; digital trust; gift economy; platform; prosocial behavior; reputation; sharing economy; trust;

  机译：区间;品牌股权;文化动态;文化意义;数字信托;礼品经济;平台;口语行为;声誉;分享经济;信任;