Leading Brands, Retailers Work For Organic Authenticity In Asian Markets

摘要

Brands and retailers in Asia are battling "greenwashing" and working to raise consumer awareness regarding natural/organic authenticity, just as they have in Western markets. Sales of natural and organic personal care is on the rise in Asia as consumers seek out "chemically clean" products, but few consumers in the region are able to distinguish between truly natural or organic cosmetics and those merely labelled as such, according to market research and consulting firm Organic Monitor.