Marketing In Brief

摘要

Calvin Klein:Coty's prestige Lancaster division is seeking to "modernize" Obsession and Eternity fragrances with new packaging and reformulated ancillaries,company announces.Obsession scents for women and men will relaunch in January with a "richer" appearance,featuring bottle caps in chocolate brown tortoiseshell design,while the carton will come in a "sophisticated" pearlescent finish,firm says.