Marketing In Brief

摘要

Montreal-based firm releases Pineapple Slimming Ritual,a four-step beauty treatment enriched with pineapple extracts to target "unsightly dimpled skin,"company says.The ritual involves a shower cream to cleanse and tone skin,an exfoliating cream to eliminate impurities,a slimming serum as a preventative and a slimming butter to preserve the serum's effect,firm says.The formulas contain bromelaine,an enzyme derived from the pineapple's fruit and stem,to "boost the slimming process"and skin-refining ingredients such as mango butter,coffee butter and papain,an enzyme derived from papaya,company says.