ASA: YSL's Black Opium Fragrance Ads Do Not 'Glamorize' Drug Use

摘要

While Yves Saint Laurent fragrance Black Opium may be "addictive," according to the L'Oreal S.A. division, ads depicting a woman desperate to be reunited with her purloined perfume do not "glamorize and trivialize" drug use, the U.K.-based Advertising Standards Authority says. The industry advertising watchdog received 12 complaints about the ad, which ran in the U.K. in television and video-on-demand formats, with viewers questioning whether its content was "irresponsible and offensive" and suitable for children to see due to what they perceived as simulated drug use and addictive behavior.