Crest Claims Of Fast Sensitivity Relief Fall Colgate's NAD Challenge

摘要

Procter & Gamble should discontinue a Crest toothpaste product's claims of near-instant relief from sensitivity pain, according to the National Advertising Division. Colgate-Palmolive challenged P&G's claims for Crest Sensitivity Treatment & Protection Toothpaste, alleging the product launched in March is identical to Crest Pro-Health Sensitive + Enamel Shield but repackaged with unsubstantiated rapid-relief claims.