Luxury Car Brands Veer Into Personal Care With Men's Fragrance, Purif-i

摘要

BMW and Mercedes-Benz are detouring into personal care with a sanitizer marketed alongside eco-friendly vehicles and a men's fragrance that has nothing to do with "new car" smell. Mercedes-Benz has teamed with Versailles, France-based INCC Group to create a men's fragrance described as a "sophisticated and elegant expression of the Mercedes-Benz lifestyle," according to the Mercedes Benz Perfumes website.