Marketing In Brief

摘要

Ole Henriksen:Natural brand from Los Angeles spa owner introduces"dynamic duo"African Red Tea Exotic Body Scrub and African Red Tea Body Mask,both 65 at Sephora.com and select spas and boutiques."African red tea is an ancient,powerful ingredient that has been used for the last two thousand years and offers remarkable anti-oxidant and healing properties,"the company says.Exotic Body Scrub is formulated with brown sugar,which"gently abrades dry lackluster skin while moisturizing";linseed oil,"high in gamma linolenic acid,an essential fatty acid";and grapefruit,orange and tangerine extracts.Firming Body Mask delivers maximum anti-aging benefits,detoxifying from the inside out,with yogurt,bentonite and kaolin clay,algae and rosehips,according to Ole.Both products contain honey for its antimicrobial and moisturizing properties.