Marketing In Brief

摘要

MyChelle Dermaceuticalss: Louisville, Colo, brand adds to its line of natural/science-based skin-care products with mineral makeup in stick form, which eliminates the frustration of traveling with loose jars, according to Aug. 3 release. Moreover, because the mineral makeup is "created without using water, which keeps them clean and free of bacteria," the products do not need to contain the chemical preservatives found in conventional cosmetics, the company claims. Nevertheless their shelf life is the same, at roughly two years. MyChelle also introduces G2 Instant Finning Serum, positioned alongside its NoTox Anti-Wrinkle Serum, which launched in spring 2008 ("The Rose Sheet" March 24, 2008). "G2 will take on the battle, in the trenches, to combat those obstinate wrinkles and give your skin a great lift without a trip to the doctor," company says. Product contains antioxidant goji berry and Argireline (acetyl hexapeptide-3), "a neuropeptide that is proven to reduce - up to 30 percent - the depth of the wrinkles in the face caused by the contraction of the muscles of facial expression," MyChelle says. Finally, firm's Clear Skin Teen Anthology features products formulated with antibacterial totarol, extracted from a tree in New Zealand, exfoliating willow bark (salix alba), and soothing lemongrass essential oil - natural ingredients that do not dry the skin like benzoyl peroxide, triclosan and other conventional anti-acne ingredients, according to the company.