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首页> 外文期刊>The Rose Sheet: Toiletries, Fragrances and Skin Care >Arden Eyes International Markets For Growth Of Namesake Brand
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Arden Eyes International Markets For Growth Of Namesake Brand

机译:Arden瞄准国际市场以发展同名品牌

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Elizabeth Arden aims to grow its namesake beauty brand to a 1 billion business over the next several years through international expansion,according to President and CEO Scott Beattie.Though the business has doubled in size to 600 million since it was acquired from Unilever in 2000,the internationally recognized brand"really should be a billion-dollar business,"Beattie said during a Wachovia Securities analyst conference June 25.
机译:伊丽莎白·雅顿(Elizabeth Arden)的总裁兼首席执行官斯科特·比蒂(Scott Beattie)表示,伊丽莎白·雅顿(Elizabeth Arden)的目标是在未来几年内通过国际扩张将自己的美容品牌发展到10亿个业务。尽管自2000年从联合利华(Unilever)收购以来,该业务的规模已翻了一番,达到6亿个贝蒂在6月25日举行的Wachovia证券分析师会议上说,国际公认的品牌“确实应该是一个十亿美元的业务”。

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