NAD Keeping An Eye On Performance Claims In Personal-Care Advertising

摘要

The National Advertising Division of the Council of Better Business Bureaus says it will continue to zero in on personal-care ads with anti-aging claims or those that draw comparisons to surgical procedures such as Botox. In particular, an ad that makes "specific quantitative claims" such as "85 percent wrinkle reduction" is more likely to catch the watchdog's attention because it needs specific quantitative and sound scientific support, NAD Associate Director David Mallen said in an interview.