Investment made in livery design

摘要

In response to a letter pleading with pharmaceutical companies to"Do something about livery design"(PJ,12 February 2005)I would like to point out that IVAX has.Helping pharmacists dispense the right product is something IVAX takes seriously.Months of research and an investment of over _poundlm culminated two years ago in the introduction of an innovative new look for our patient packs,with the majority now in the new livery.