Betting The Farm: How hard work and determination turn a startup into a success

摘要

The failure rate is high, competing products are tough and you put a fair amount of money on the table before you have the first issue out. Yet Cathy Andrews, who started new publications for Venture Economics, Inc., saw a need for peanut growers shethought she could fill. Cathy's brother, Jim, enjoyed growing peanuts on their Donalsonville, Ga., farm. Cathy, Jim and Kate Childree, their mom, would often discuss the critical need peanut growers had for good marketing information.