Shopping for a new car is more than a bewildering experience, and year after year it gets increasingly worse. In the early days of the auto industry, customers had just a few models to choose from-and if they chose a Model T, just one color-and well into the mid-1950s the choices were still in the dozens. The market grew year after year, and Detroit supplied most of the market, 95 percent of it, with limited variety. The peak was in 1965, when Chevrolet made 1 million units of a single model, the Impala.
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