It's time to quit

摘要

In July, 2012, Japan Tobacco International (JTI) launched a ￡2 million advertising campaign in UK newspapers attacking plain packaging for cigarettes. Two rounds of advertisements have already been banned by the Advertising Standards Agency for breaking the rules on misleading advertising and lacking valid substantiation for their claims after complaints were lodged by prominent charities, including Cancer Research UK (CRUK), Action on Smoking and Health (ASH), and ASH Scotland.