Bee Week takes flight... again

摘要

This year's Bee Week (30 May-3 June 2011) was a huge success. We generated massive publicity in all major media, securing coverage in 20 radio and television broadcasts, 17 Internet postings and 157 press clippings. We more than doubled the coverage received for Bee Week last year.This is a great achievement and a true acknowledgement that Bee Week is continuing to generate media interest throughout New Zealand. Kiwis just can't get enough of the humble honey bee! Based on accepted advertising industry evaluation criteria, this kind of publicity is worth hundreds of thousands of dollars of advertising.