Exporting Australia's design capital to the World

摘要

For the past decade, Australia's Designers have been nursing an export goldmine, cautiously awaiting the right time to pounce On offer is the potential to take Australia's celebrated design expertise to the world in an attempt to boost our economy and give our product designers the long-awaited recognition they deserve. Could our design community have finally woken up to the roving spotlight? In the past decade, the. design model has shifted from having a local to a global focus, from servicing predictable to unpredictable consumer behaviour and from producing tangible, even cumbersome products to the intangible, the diminutive, the barely there ... what's now referred to as 'packaged information'. The growing complexity of our world has lead to people crying out for overall simplification, wherever it can be achieved. And while globalisation has promoted a deeper appreciation for cultural diversity, it has not completely done away with the need for products to have local significance as before. The resultant being that local and regional design strategy is still hugely relevant and widely practised in many different countries.