MICHAEL makes his point

摘要

Competition. It's what businesses thrive on, and it's something we all have to deal with, especially at this time of year. It has been said that the best way to deal with the competition is not to compete; if you offer something no one else can provide, the competition is eliminated. We see this happen with many electrical goods companies; they make 'special' models exclusive to leading retailers. If a customer challenges for the price match, the retailer is able to say, well, this isn't the same model. This works to a point, but relies mostly on a technical differentiation between products. Wouldn't it be better to be different in a more positive way?