English Gala's share of UK market has potential for major expansion

摘要

In inviting Adrian Barlow, Chief Executive of English Apples and Pears Ltd to its Pre-Harvest Walk, the Gala Club knew it would be presented with the very best market intelligence with which to enter the new season.Adrian can draw on detailed information from Kantar WorldPanel and be in a position to best see what is happening to English fruit in a year-round market.Adrian shared a platform with one of the Club's founders, Orchard World's Mark Culley, to review Gala performance. It was Mark who highlighted the statistic that English Gala had a 27.2% share of the 2011/12 UK Gala market, dominated by the 93,800 tonnes sold by the multiple retailers.