Are you a digital native or a digital immigrant) Being client centred in the digital era

摘要

From a historical and demographic perspective, a generation is viewed as the average interval of time between the birth of parents and the birth of their children. Traditionally, this implies that a generation typically spans around 20 years, and this matches the generations up to and including the Baby Boomers. Baby Boomers were born between 1946 and 1964, while Generation X generally includes individuals born in the mid-1960s up to the early 1980s. Generation Y comprises individuals bom between 1982 and 1994 (Howe and Straus 2000). They claim to be different from the previous generation in their familiarity with communications, media and digital technologies, and in the regularity and acumen with which they use them.