PMA DATA WATCH: SIZING UP THE SCRAPBOOK MARKET

摘要

According to the latest survey from PMA Marketing Research,12 percent of U.S.households,equaling 13.5 million households,completed scrapbook projects in 2005.Twenty-nine percent of U.S.households have started a scrapbook project,and 20 percent have completed one.Family proved to be a key theme for scrapbookers.Family history topped the list,with 42 percent of scrapbookers citing it as a theme for one of their completed projects in 2005.