Toshiba replaced its medium term business plan formulated in last year with newly formulated one in March this year. New plan revised targets to be achieved by 2003 in the old plan. Toshiba adopted unique stance in order to overcome possible stagnant business trend in latter 1990s, when T. Nishimuro was inaugarated. Toshiba has grown as heavy electrical machinery producer for long time. When Japanese government accepted demand from the U.S.A. to deregulate electric power industry, demands for heavy electrical machinery including power generation plants, transmission system, etc. has decreased and will decrease dramatically. Then Japanese heavy electric machinery manufacturing companies were forced to confront with serious difficulties due to shortage in demands. At the same time, transplant of coinsumer electronic products assemby factories by Japanese consumer electronics manufacturers had generated stiff competition for cheaper products among consumer good manufacturers in Asian countries.
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