Maximising productivity per megalitre is the key element in maintaining profitable irrigation systems. The irrigation industry is by far the biggest user of water in Australia (70-80 per cent). The political reality is that the industry must prove that it is using water productively. The cotton industry has always been an efficient water user because of the chronic lack of water. In recent years it has again shown leadership with the adoption of the Irrimate technology to measure and better manage scarce irrigation water. The real bonus for the grower is that better management of the water has meant more production, increased yields, and more profit.
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