Marketing works, but you must have a good plan

摘要

Failing to plan is planning to fail. God, I hate that business cliche, most of all because it's true. Unplanned marketing activity is particularly likely to see a resounding failure and an expensive one, too. However, putting together a marketing plan for the smaller business is not rocket science. Work with the following and you'll clarify your thinking as well as getting a profitable platform for your company.