COVESTRO: STAYING CLOSE TO THE CHINA MARKET

摘要

Speaking in Shanghai, at a customer event which preceeded UTECH Asia 2016, Markus Steilemann, head of Covestro's polyurethanes business unit said: "China is really strong in innovating new business models. We always keep an ear to the market so that we can create as many ideas as possible," he said. Covestro is involved in a number of customer-centric innovations in China including the "Haier open innovation ecosystem. This gives us a chance to understand what Haier's customers want from Haier's products. We can work with Haier to meet their needs," Steilemann said.