In the late 1980s, when Professor Tony Bendell wrote The Quality Gurus booklet for the DTI's 'Managing into the 90S' campaign, little did he realise how long his analysis of quality gurus would remain relevant. He still receives requests for copies, and regards them as collectors' items. Quality World asked him to look again at the quality gurus, from a year 2000 perspectiveWhen I first looked at quality gurus in the 1980s I wrote: 'To the cynical observer it may seem that every few years a different quality guru becomes flavour of the month, offering little more than a new set of slogans for business to adopt. Separate marketing of the gurus has led to a lack of comparison between them. The information available is often limited or confusing. Worse still, the belief that you can only follow the teachings of one guru is encouraged.'
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