Adapting, overcoming and persevering during hard economic times takes a positive attitude and a smart slogan to start with. Something like: 'We Can Do It - Yes We Can!' When the going gets tough, the tough get going. Among Germany's more creative frozen food companies, this means going after retail orders from private label buyers with stepped-up vigor, and placing added emphasis on foodservice products that enable operators to offer more value for money in today's economically-challenged environment. When Quick Frozen Foods International visited a cross-section of the nation's leading frozen food producers and distributors in February, the unemployment ranks stood at approximately 3.5 million people nationally, plus perhaps another 600,000 to 700,000 temporary employees who were idle. While still below the higher level of redundancies on the books before Chancellor Angela Merkel assumed power, concern was growing that more job layoffs were in the offing as demand for big-ticket items was flaggingin the Federal Republic.
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