Family-Size Frozen Dinners and Entrees Hot Trend Among Store Brands in USA

摘要

From basics like Macaroni & Cheese and Lasagna to upscale specialties like Maryland Crab Cakes and Chinese-style Orange Chicken, retailers appeal to both price and niche markets. Dinners and entrees for two, four or even more are the rule in frozen food sections. But they can be either standard fare or niche specialties. Frozen dinners and entrees in store brands are a family affair, with sales of multi-serving items far exceeding those for single-serving products in the United States. It's just theopposite of national brand sales, which are overwhelmingly dominated by dinners and entrees for one. If you count Wal-Mart, Bentonville, Arkansas, where sales aren't reported by Information Resources, Inc. (IRI) or any other market research firm, the domination of family dinners and entrees has to be even greater, because family entrees there are the rule under both the Great Value and premium Sam's Choice labels. It's probably got to do with the economy, and families that have to economize. But there's an anomaly in the market that isn't addressed by IRI data: couples versus larger families with children. Entrees aimed at the latter are usually pretty basic stuff like lasagna, whereas the former are offered as more exotic or indulgent fare.