HISTORICALLY, THE PULP MARKET has always been sensitive to economic conditions. Bad times mean less advertising, less printed information and less packaging. At present, we can see that Europe, Sodra Cell's domestic market, is hesitant. A number of major economies are experiencing problems. Furthermore, electronic media are taking over in many instances and replacing paper as a carrier of information. All this means that we are facing an unprecedented combination in Europe of a hesitant market combined with structural change. Despite this, both long and short fibre pulp prices have increased since the start of the year. Asia has China, with its stable economic development and an increasing need for paper pulp. Prices in China have also increased, although they remain lower than in Europe. Our overall assessment is that Sodra Cell has every chance this year of meeting its return requirement of 10%.
展开▼
