Communicating the value of paper

摘要

I HAVE LEARNED A LOT IN THE PAST TWO MONTHS. In early April, I went on my first public outing as the editor of PPI to the PPI Market Pulp and RISI European Outlook Conferences, which were both held in Lisbon. Whilst there I found myself surrounded by many of the great and the good from what is without doubt a fabulous industry to be working in, I think I might have even learned a thing or two. What appears to be a very significant factor is that there are changes going on within the culture of the paper industry.