Where'd That Come From? - Decreasing risk with the Produce Traceability Initiative

摘要

The mission of the Produce Traceability Initiative (PTI) is simple: to help your business fight risk. Headlines with words like "disease," "recall" and "potato" can spread as quickly as the pathogen in question—and shielding your company's brand fromthat kind of attention and accusation involves a proactive, preventive set of measures. The evolution of the PTI is impressive and lengthy, but its first two years are especially interesting. In 2006, the tragic spinach crisis left the produce industrydesperately looking for security.