From cross media to transmedia reporting in newspaper articles

摘要

The introduction of Information and Communication Technologies in the print media industry has changed considerable the work process but it has also offered new paths for delivering its content. But trends in the worldwide media industry have clearly shown that in order to guarantee long-term success with audience in the future, it will be vital to change from a single product oriented to a multimedia content and user-oriented approach. This paper examines the use of transmedia reporting in news articles.