Plan for profit and achieve profit: lessons learnt from a business management simulation

摘要

In this paper we introduce one new promising learning environment based on a business management simulation, discuss briefly how it was built, and how it has been used to cope with the business educational challenges. This learning environment has been used to train more than 1500 students and managers. In general, business education is research oriented, the knowledge base given to young professionals is abstract, and students lack the necessary skills to translate abstract knowledge to efficient practice. It is difficult to teach practical skills with traditional teaching methods. The learning environment was developed to answer to this challenge.