首页> 外文期刊>Proceedings of the Workshop on Principles of Advanced and Distributed Simulation >DIFFUSION IN PLATFORM-BASED MARKETS: BIG DATA DRIVEN AGENT-BASED MODEL
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DIFFUSION IN PLATFORM-BASED MARKETS: BIG DATA DRIVEN AGENT-BASED MODEL

机译:基于平台的市场中的扩散:基于大数据驱动的基于代理的模型

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摘要

Adoption of competing platforms, such as video game consoles, is usually explained retrospectively with cumulative, direct (overall quantity of other players) and indirect network effects (overall quantity of games). An agent-based model, fed with big data representing the competition between PlayStation 3 and Xbox 360, shows that the quality of the network effects explain adoption more accurately than the mere strength of these effects. Instead of choosing a console with the strongest network effects (highest amount of other players and games), players choose the console with the highest quality of direct network effects (amount of friends among the players) and indirect network effects (amount of games that are aligned with the preferences of the player).
机译:通常以累积的,直接的(其他玩家总数)和间接的网络效应(游戏总量)来回顾性地解释采用竞争性平台(例如视频游戏机)的情况。一种基于代理的模型,其中填充了代表PlayStation 3和Xbox 360之间竞争的大数据,该模型表明,网络效果的质量比单纯的效果更能准确地说明采用率。玩家选择具有最高质量的直接网络效果(玩家之间的朋友数量)和间接网络效果(游戏数量最多)的控制台,而不是选择具有最强网络效果的控制台(其他玩家和游戏的数量最多)。与玩家的偏好保持一致)。

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