Rollin' with The Changes How new strategies have fed design innovation and helped Radio Flyer expand its offerings

摘要

In 1917 Italian immigrant and cabinetmaker Antonio Pasin rolled out his Liberty Coaster wagon - named after the monument that welcomed his dreams and aspirations when first entering this country. His first offering to the American public was fueled by a desire to provide every boy and every girl with something he could never afford to have as a child. The design and materials - wood with metal wheels - were simple, high-quality and a reflection of what the consumer wanted.