Business Companies to build on benefits derived from joint operation - Williams Lea buys Tag in bid to create worldwide marketing services outfit

摘要

Williams Lea has agreed to acquire Tag Worldwide for an undisclosed sum in a deal that creates a ￡1 bn turnover company ready to capitalise on demand for a one-stop shop for cross-channel marketing production. The deal combines Williams Lea's global footprint and supply chain optimisation capability with Tag's brand and agency relationships and expertise in producing content across all media platforms.