For big spenders, a marketing resource management system can improve the efficiency of your campaign workflow, speed up procurement and bolster the audit trail. You might have seen Guinness's recent big-budget 'Tipping Point' TV advertisement, or perhaps Honda's 2003 offering, dubbed 'Cog', which used a single camera shot of a chain reaction of car parts to promote its Accord model. Both eye-catching ads could be seen as televisual workflows. The process of bringing a marketing campaign to life is also a workflow, but one that is rarely well-organised enough to warrant the silver-screen treatment.
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