BASF Introduces new brand, changes name of Elastogran companies

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BASF Introduces new brand, changes name of Elastogran companies

机译：巴斯夫推出新品牌，更名为Elastogran公司

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BASF recently introduced two new brands for its polyurethane business in Europe and all over the world. Polyurethane Solutions is the new brand for the company's PU business in Asia, NAFTA and South America, and PU Solutions Elastogran is the new brand for its PU expertise in Europe. According to the company, the new branding intensifies BASF's market presence in polyurethanes.

机译：巴斯夫最近在欧洲和世界各地为其聚氨酯业务引入了两个新品牌。聚氨酯解决方案是该公司在亚洲，北美自由贸易区和南美的PU业务的新品牌，而PU Solutions Elastogran是其在欧洲的PU专业知识的新品牌。据该公司称，新品牌强化了巴斯夫在聚氨酯领域的市场地位。

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《Polyurethanes Magazine International: PU Magazine》 |2010年第1期|共1页
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1. BASF Introduces new brand, changes name of Elastogran companies [J] . Pu Magazine International Group Polyurethanes Magazine International: PU Magazine . 2010,第1期

机译：巴斯夫推出新品牌，更名为Elastogran公司
2. BASF introduces new brand for the human nutrition market [J] . Chemical Weekly Group Chemical Weekly . 2013,第42期

机译：巴斯夫为人类营养市场引入新品牌
3. Elastogran Kanoo Polyurethane Systems changes to BASF Kanoo Polyurethanes [J] . Plastics News Group Plastics news . 2011,第12期

机译：Elastogran Kanoo Polyurethane Systems更改为BASF Kanoo Polyurethanes
4. Introducing the Financial Brand Impact Adjustor in the VIM Model for Appraising the Brand of an Unlisted Company [C] . TOMAS KRABEC, ROMANA CIZINSKA International Conference on Development, Energy, Environment, Economics . 2013

机译：介绍VIM模型中的金融品牌影响调整，以评估未公布的公司品牌
5. Trademark Protection in China: Obstacles and Solutions of International Brand Expansion of Multinational Companies [D] . Xiao, Xiaowen. 2020

机译：中国商标保护：跨国公司国际品牌扩建的障碍和解决方案
6. Influence of food companies brand mascots and entertainment companies cartoon media characters on childrens diet and health: a systematic review and research needs [O] . V I Kraak, M Story -1

机译：食品公司品牌吉祥物和娱乐公司卡通媒体人物对儿童饮食和健康的影响：系统评价和研究需求
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

BASF Introduces new brand, changes name of Elastogran companies

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