Full-wrap labels are as appealing to consumers as they are infuriating to recyclers. Their shelf appeal means sleeves won't be shrinking away anytime soon, but machinery and material suppliers have heeded the downstream howls emanating from the end-of-life segment of the supply chain, and they are collaborating on new labels that don't gum up the lucrative PET bottle reclaim business, but still give 360° of "billboard" to brand owners.
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