Urban residents' sports consumption level and consumer behavior - taking xi'an for example

摘要

As the main body of sports market, urban residents' consciousness, behavior, level and structure of sports consumption, etc., considerably affect and restrict the development of sports market of a country and region. Based on the survey data????Xi’an urban residents' sports consumption level and consumption behavior were analyzed, and the corresponding conclusion is drawn in order to give certain enlightenment to promote the development of the domestic sports market.