Designers are uniquely empowered to act on their hopes. As the creators of products and systems and the built environment, they are the dreamers who turn inspiration into the actual world we inhabit. We could say, in fact, that design conceives our future; it is the first signal of human intention and it sets in motion a whole range of effects that ripple through human communities and the natural world - today, tomorrow and in some cases, nearly forever. How can we act on our hopes intelligently to create a world of prosperity, abundance and delight? As part of our ongoing articulation of Cradle to Cradle Design, let us suggest some of the ways in which true innovation can achieve a broad spectrum of positive, regenerative effects on the world, allowing commerce, community and nature to thrive and grow.
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