Classic Brands Increase Their Marketing Focus on 'Clean Label'

摘要

The trend towards clean label products that are free from artificial additives is only gathering pace in new product activity (see page 24). Manufacturers of classic brands are responding. Kraft Foods recently launched Singles with No Artificial Preservatives, where artificial ingredients have been removed from the cheese. Nearly 4 out of every 10 US households buy KRAFT Singles, with more than 480 packages of KRAFT Singles sold every minute.