Nuts& Millennials: Going Premium & Artisanal

摘要

The pairing of chocolate and nuts for added pre-miumization and sensory experience is an age-old proposition. But the role of nuts in confectionery products and beyond is now being looked at from a new angle, to particularly address the burgeoning demands of Millennial consumers. For example, Nestle has reported early success for their Cailler Les Recettes de I'Atelier launch with the tagline: "Visibly authentic." The chocolate tablet line is "crafted with carefully selected ingredients and made with an artisanal flair," containing freshly roasted whole hazelnuts, crunchy almonds and pieces of fruit.