Coconut water is still trending as a natural hydration alternative to sports drinks, with a true lifestyle beverage appeal. Recent launches have looked towards highlighting the origin of the coconut or innovative flavor combinations. For example, the Koh Coconut brand now features a 100% organic coconut water that is made from a special "pink baby" coconut, while Unoco is positioned as "raw coconut water." Life Tonics now offers a fusion of coconut water and mint, while Indi Coco has been expanded with a pineapple flavored offering. Innocent takes a simplicity approach in marketing their coconut water, while even retailer Waitrose now offers a product, which is positioned as: "simple and refreshing." We have even seen the launch of a "sparkling energy water" containing coconut.
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机译：椰子水仍然是运动饮料的天然保湿替代品，具有真正的生活方式饮料吸引力。最近发布的产品旨在突出椰子或创新口味组合的起源。例如，Koh Coconut品牌现在采用由特殊的“粉红色婴儿”椰子制成的100％有机椰子水，而Unoco被定位为“原始椰子水”。 Life Tonics现在提供椰子水和薄荷的融合，而Indi Coco则增加了菠萝风味的产品。 Innocent在销售其椰子水时采取了一种简单的方法，而甚至零售商Waitrose现在也提供一种产品，定位为：“简单而清新”。我们甚至看到了含有椰子的“泡沫能量水”的推出。
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