Chester Barrie

摘要

Chester Barrie describes itself as a quintessentially British brand. The signature style mixes masculinity with a touch of dapper elegance for modern, accessible tailoring. With its headquarters on Savile Row, the tailor has embraced expansion, introducing ten shop-in-shops within department store House of Fraser and another in Austin Reed on Regent Street, London. Accessibility is of prime importance. Sold in John Lewis stores in the UK, the Chester by Chester Barrie sub brand offers an everyday business suit for £350. Formerly a supplier to Harrods, El Corte Ingles and Saks Fifth Avenue, the aim is to rebuild this retail network. According to Christopher Scott-Gray, in charge of marketing at Chester Barrie, the brand's number one priority is to develop and build its export business.