Finisterre, Icebreaker, Armadillo Merino, Ibex and Rapha -just some of the names flourishing in the 100% performance Merino market. These premium garments are designed to enhance performance, whether for cold water surfers, hikers, cyclists, marathon runners or professional risktakers. Take Finisterre. Founded as an antidote to commercial surfwear companies, this Cornish company has made a conscious decision to select quality natural fibres, such as the British Bowmont Merino reared by Lesley Prior of Devon Fine Fibres. New Zealand brand Icebreaker opts for native Merino for its core production of underwear, base layers, T-shirts and socks for challenging environments from hiking and snow sports to hunting and fishing. The label's best selling items are its Oasis LS crewe neck base layer and leggings for men and women.
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