T-Mobile on Why Going Simple Isn't Easy

摘要

It's probably too soon to draw a line in the sand between the wireless world now and how it was before T-Mobile put a stop to device subsidies. But the newly branded "un-carrier" has set a bold new course that could send disrupting waves through the industry depending on how consumers react to the new business model. Wireless Week recently spoke with Harry Thomas, director of marketing at T-Mobile, to find out how difficult the move to simplicity really was.