Nascar:Theonlysportinwhichyoupayto watch commercials racernaround in a circle at 200 mph-and not just because you're drunk.rnAs you might suspect of an enterprise that sells part of its officialrntitle to an outside company (in this case, Sprint), sponsorship hasrnbecome embedded in the DNA of stock car racing, transforming thernvehicles into dense, high-velocity billboards for affordable insur-rnance and nougat-filled delights. The cars may look like sticker-crazyrn3-year-olds went to town on them, but there's a finely tuned methodrnto all that logo madness.
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