HOW BAT TAPS THE LONG TAIL OF ATHLETE ENDORSEMENTS

摘要

1. Advertisers can browse BAT's database of 3,500 athletes to zero in on players with local appeal in the areas they're targeting (think hometowns and alma maters). 2. The advertiser makes an offer (BAT suggests a range, typically $5,000 to $20,000 for 30 days' use). The talent has 72 hours to accept or reject the bid.rn3. Once the deal is sealed, the advertiser is sent encrypted photos or video of the celeb that can be incorporated easily into any online or print ad campaign.